Privacy Policy
Effective Date: March 26, 2023
Home Theater Fanatics, LLC (“Home Theater Fanatics, “HTF”,” “we,” “us,” or “our”) values its users’ privacy across the HTF web site (hometheaterfanatics.com), mobile site, and apps (collectively, the “Properties”). This Privacy Policy pertains to our Properties, the services that we offer on our Properties and your interactions with us outside our Properties other than through our browser extensions (collectively, the “Services”). We have implemented this Privacy Policy to provide you with information about how HTF collects, uses, and discloses information about you. By visiting our Properties or using our Services in any other way, you are agreeing to the practices described in this Privacy Policy.
What Types of Personal Information Does HTF Collect from Me?
HTF will collect the personal information you provide to us, for example when you register, take a survey, sign up for notifications, participate in a sweepstakes, email us or otherwise send us your contact information. Personal information may include your name, email address, phone number, mailing and/or billing address, and other information that identifies you as an individual. You can use some of the Services without providing these types of personal information, but certain features may not be available. If you would like to update these types of personal information that you previously provided to us, you can log into your account or email us at info@hometheaterfanatics.com.
If you access our Services from a mobile or other device, we may collect a unique device identifier assigned to that device. We also collect information about your device’s precise location over time to provide you with more relevant deals, such as offering deals in real time for a store that you are visiting.
Each time you use our Services, HTF also automatically collects other, technical information, which may be combined with other information we collect about you. This technical information includes, for example, your browser type, the URL of the previous web site you visited, your Internet Service Provider, your operating system, and your IP address. We may use cookies, web beacons, and similar technologies to collect such information as described below. We also use analytics and reporting technologies to collect records of your browsing and activities when using our Services, as well as other usage information such as your clickstream patterns, your preferences, and the dates and times that you use our Services.
If you receive email or texts from us, we will analyze related information such as whether you open the email or read the text, and whether you click on an ad or offer in the email or text.
When you provide us with your address, we may use third-party services such as the Google Places API to help complete your address information after you begin to type it. We will combine the address information that we collect through this service with any other information that we collect from or about you, and we will use, retain, and share it as described in this Privacy Policy. Additionally, this address completion service allows Google to collect certain information as described below.
What About Cookies and Web Beacons?
In addition, HTF (and our third-party service providers) use “cookies,” a small data string our server writes to your computer, and other similar technologies to help us manage and analyze your interaction with our Services. These technologies can store information that we collect about you, and can collect information linked to your browser or device that we use for a number of purposes, including improving our Services, keeping count of return visits to our Properties or our advertisers’ or partners’ websites, collecting and reporting statistical information about our users, saving your password and login information, displaying advertising or content based on your interests (as further described below), and learning about how you interact with email or text messages and advertising content. We may also collect information about your search criteria and results, the date and time of your visit to our Properties, and your connection speed and IP address. Cookies may store information that identifies your device, like a hashed email address, but we do not use cookies to store individual identifiers like your name.
Third parties whose products or services are accessible or advertised via our Services may also use cookies on our Properties, and we encourage you to check their privacy policies for information about their information privacy practices.
You may be able to refuse the use of cookies by selecting the appropriate settings on your browser; however, refusing to receive cookies will not stop all data collection and may prevent you from being able to use the full functionality of our Services.
Additionally, emails we send may contain a bit of code known as a “web beacon.” This code allows us to understand the time and date when you open an email and when you use a link within the email to visit a website. If you wish to disable our web beacons, you can do so by turning images “off” in your email software (e.g., Outlook, Outlook Express). Please see your email software instructions or “Help” for more information.
How Does HTF Use My Information?
HTF uses the information collected from users for our business purposes, including the following:
- To customize and personalize the advertising and the content you see.
- To personalize and improve your experience when using our Services.
- To fulfill your requests for our Services.
- To send you information about topics that we think will be of interest to you.
- To alert you to the latest developments and features on our Services.
- To enter you in our sweepstakes when you request that we do so and to award prizes.
- To operate, maintain, and improve our Services.
- To communicate with you, including responding to your communications with us and other communications regarding your registration or use of our Services.
- For our research, recordkeeping, and reporting purposes.
- To monitor our Services for compliance with our Terms of Service and policies.
When Will HTF Disclose My Information to Third Parties?
We may share your personal information with other companies or individuals. For example:
- We may make any information you disclose when you participate in community and social networking features on our Services available publicly, including to other users. HTF is not responsible for the information you disclose in public forums, and we strongly recommend that you disclose your personal information privately, only to users that you know to be trustworthy.
- We may share your personal information with participating merchants to process your purchases, in which case your information may be used and disclosed by the merchant (including for marketing purposes) subject to its privacy policy.
- We may share your personal information with your consent or as otherwise disclosed at the time of collection.
- We may share information with our agents, contractors, service providers, and partners who are providing services on our behalf and on behalf of our merchants and other partners, such as payment processing, data processing, customer service functions, personalizing deals on the HTF Services, and hosting.
- We may share your information in connection with an actual or potential merger, sale, acquisition, assignment, or transfer of all or part of HTF’s assets, affiliates, lines of business, or products, including at bankruptcy.
- We may share your information in order to (i) protect or defend our legal rights or property or the rights/property of our other users, business partners, employees, agents and contractors (including enforcement of our agreements); (ii) pursue available remedies or limit the damages that we may sustain; (iii) protect the safety and security of our employees, users, or members of the public; (iv) protect against fraud or for other risk management purposes; or (v) comply with the law or respond to law enforcement requests, subpoenas, legal process or inquiries.
Online Identifiers. To the extent permitted by applicable law, we may share information that identifies your browser or device over time (including device or other online identifiers and/or other types of personal information that have been hashed or obfuscated) as well as information about your activities on our Services and on third-party properties, with third-party companies for their own purposes including interest-based advertising across different websites, apps, browsers and devices.
Please see below for information about opting out of the collection and use of data for interest-based advertising by companies participating in industry self-regulation, and for California residents you can also visit the “California Privacy Rights” section below to learn about our practices and your choices.
Deidentified and Aggregated Information. To the extent permitted by applicable law, we also may use and share de-identified information and aggregated information with third parties, advertisers and/or business partners for our own business purposes and for third party marketing and other purposes.
Do Third Parties Collect My Information?
We use analytics services provided by third parties such as Google. These companies use cookies and other technologies to collect data about your use of our Properties and other websites over time. This information will be transmitted to and stored by our analytics providers, who will use this information for purposes such as evaluating your use of the website, compiling reports on website activity for website operators, providing HTF with information for customer service and product development purposes, and providing other services relating to activity on our Properties and internet usage. These providers may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. To learn more about how Google collects and processes data and the choices Google may offer to control these activities, you may visit https://www.google.com/intl/en/policies/privacy/partners/.
As noted above, when you provide us with your address, we may use third-party services such as the Google Places API to help complete your address information after you begin to type it. This address completion service allows Google to collect the address information that you input, along with your IP address. To learn more about Google’s Privacy Policy, you may visit https://www.google.com/policies/privacy/.
In addition, you can access third-party features, such as offers, ads, websites, mobile sites, apps, and/or interactive elements such as calculators and widgets, directly from deals and other links on the Services and/or from emails or texts sent by or on behalf of HTF. When you interact with these features, you are providing information directly to third parties and/or directing HTF to send information to third parties. This Privacy Policy does not apply to the information sent to or collected by third parties when you interact with these features or you access their properties. We cannot control the privacy practices of third parties, and we are not responsible for such practices. If you have questions about their privacy practices, we encourage you to carefully review the privacy policy of any third parties before you visit their properties or interact with them on our Services.
Our Services may include social media plug-ins that link to and share information with third-party social media websites. If you use these tools to share information about your use of our Services or otherwise interact with any social media features on our Properties, those social media companies may collect information about you and may use and disclose that information in accordance with their own privacy policies and your account settings. We encourage you to carefully review the privacy policy of any social media company before using any social media plug-ins on our website to understand the practices that will apply to any information that you provide to these companies.
Please see below for information on how third parties may collect and use information on our Properties for interest-based advertising purposes.
Marketing Choices
You may give consent for HTF to send you one or more text messages, such as a message with a link to download our app. These text messages are automated. You can use and purchase our services without consenting to receive our automated text messages. If you agree to receive text messages, message and data rates will apply. You can opt out of recurring text messages at any time by replying “STOP” to any message or you can email us at info@hometheaterfanatics.com.
HTF may send you email offers that we believe will interest you. If you do not want to receive such offers, you can unsubscribe at any time using the link included in any message. We will continue to send you servicing emails related to your interactions and relationship with us.
Interest-Based Advertising Choices
HTF adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles. We use third-party advertising companies to serve ads when you use our Services, including viewing our emails or texts, and to serve ads on our behalf on non-affiliated properties. These companies may use cookies or other non-cookie technologies to collect information about your visits and activities on our Services, other online properties, and email and text campaigns over time and across different browsers and devices, in order to provide advertisements for us and others about goods and services of interest to you. This type of advertising is called interest-based advertising. The information collected by these third parties may include information about your browser or device including information that identifies your browser or device over time (including device identifiers and/or personal information which has been hashed or obfuscated).
You may visit https://www.aboutads.info/choices or http://www.networkadvertising.org/managing/opt_out.asp to learn more about interest-based advertising, to opt-out of this form of advertising on your web browser by companies participating in the DAA and Network Advertising Initiative self-regulatory programs, and to learn about the effect of an opt-out choice.
If you wish to opt-out of interest-based advertising in mobile apps on your device by companies that participate in the DAA’s AppChoices app, you may download that app onto your device and exercise your choice. AppChoices is available at the links below:
You may also limit data collection and use by third parties for interest-based advertising by using your mobile device settings where available.
If you opt out of interest-based advertising as described above, please note that you will need to renew your opt-out choices if you use a different browser or erase cookies from your browser, reset your device’s advertising identifier, or use a different mobile device. Also, any settings available in your web browser to block cookies may not block the use of non-cookie technologies as described above. Please note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.
Security
HTF uses commercially reasonable administrative, technical, and physical measures to protect your personal information.
International Visitors
HTF does not currently offer its Services in, or support user accounts from, Switzerland, the UK and countries in the European Economic Area. Users from other countries should note that HTF collects, processes and stores information in the United States. By using our Services from locations outside of the United States, you consent to the transfer of your personal information to, and the collection and processing of such personal information in the United States. The laws pertaining to the collection, use, disclosure, and processing of personal information in the United States may vary from those in other countries and may be less stringent than the applicable laws in your state or country.
Children’s Privacy
Our Services are not intended to be used by children, and we do not knowingly collect or maintain personal information from children. If we learn that we have collected personal information from minors under 16 years old, we will take appropriate actions to delete this information.
If you are a parent or legal guardian of a minor under 16 years old, and you believe that your child has provided personal information to HTF, you may contact us at info@hometheaterfanatics.com to request that we delete your child’s personal information from our systems.
Nevada Privacy Rights
Under Nevada law, Nevada residents may submit a request directing us not to make certain sales of personal information we maintain about you. HTF does not currently engage in such sales.
To exercise this right, please contact us:
- By email at info@hometheaterfanatics.com
California Privacy Rights
This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA (“CPI”). As noted above, you should review the Extension Privacy Policy for different CCPA disclosures related to our browser extensions.
CPI We Collect, Disclose for a Business Purpose, and Sell. In the past 12 months, we collected only information used for user accounts. No information has been disclosed to any other entity.
Why We Collect, Use, and Share CPI. We use and disclose the CPI we collect for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:
- Our commercial purposes, including marketing, advertising, sweepstakes, and enabling commercial transactions.
- Our business purposes as identified in the CCPA, which include:
- Auditing related to our interactions with you;
- Legal compliance;
- Detecting and protecting against security incidents, fraud, and illegal activity;
- Debugging;
- Performing services (by us or our service provider) such as account servicing and analytics;
- Research for our technological and business improvement;
- Internal operations;
- Activities to maintain and improve our services; and
- Other one-time uses.
Your Rights. California residents have certain rights with respect to the CPI collected by businesses. If you are a California resident, you may choose to exercise the following rights regarding CPI about you, subject to certain exceptions and limitations:
- The right to know the categories and specific pieces of CPI we collect, use, disclose, and sell about you, the categories of sources from which we collected your CPI, our purposes for collecting or selling your CPI, the categories of your CPI that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared CPI.
- The right to request that we delete the CPI we have collected from you.
- The right to opt out of our sale(s) of your CPI. Please note that if you opt out of certain types of sales, we will be unable to provide you with the Services that rely on such sales.
- The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.
To request to exercise any of the above rights, please click on any of the links above and provide your name, email address, and other requested information. You may also contact us by email at info@hometheaterfanatics.com.
Verification. If you submit an access or deletion request, we must verify your identity. We do this by comparing information in your request to CPI we have collected about you. Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.
Authorized Agent. You may designate an authorized agent to make a CCPA request on your behalf. Please contact us at info@hometheaterfanatics.com for details.
Minors. We do not knowingly sell the CPI of minors under 16 years of age.
Information About Past Year’s CCPA Requests. We have never received a CCPA request.
Does HTF Ever Make Changes to its Privacy Policy?
HTF may make changes to this Privacy Policy from time to time. If we modify this Privacy Policy, we will post an updated Privacy Policy online and link to it from our Properties. We encourage you to regularly review our Privacy Policy so that you are aware of and understand our current privacy practices.
Contact Us
If you have any questions or comments regarding this Privacy Policy, please contact HTF at
